Big Story Branding Package
Art Director: Alexander Shields
Designer: Tian Lan
Agency: CGTN America
We were given the opportunity to rebrand and design a new graphic look for CGTN's documentary show, Big Story. The main concept was to create something both generic and abstract since the show touches on many different stories. We wanted each frame to look unique as well as visually interesting. The typography at the end of the sequence is encapsulated into a lens illustration to represent the concept of perspective, and also to bring up the idea of cinematography to establish the connection with the show.
